Property Search

Saturday, January 11, 2014

TIP #3 How Important is the Description


How important is the DESCRIPTION of the home on MLS and my Brochure?

If they get past the pictures and decide they may be interested in YOUR home, the description may be very important.  Again, they may rule your property OUT--or it’s IN!  There are times you may want to be mysterious to entice a buyer to come out and see your home.   Other times, it may be a good idea to stand out amongst the “crowd” of homes on the internet.   A great marketing person can tell a great story or paint a picture of what sounds like a great home or value and may want list details of the community.  If your home has many renovations or upgrades, you may want to brag.  When I have a Seller that has a long list of upgrades, I attach a spreadsheets to MLS and staple one to their brochure.  Consider a professional with some good writing skills.  At least be sure the spelling and manufacture names are correct.  Some Agents have Business and/or Marketing Degrees and others have taken classes for Certifications and Continuing Education Credits, such as “Luxury Home Marketing”.  If you need a list of questions to ask a Realtor or would like my Resume to compare to a Realtor you would like to interview, email me at CashChristi@gmail.com

by Christi Cash, LLC, "Luxury Home Marketing" and "Waterfront Specialist" Certifications.

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