New Business Model

Our VIP Team is trying out a new business model.  
Start date:  September 15, 2016
1.5% Listing Fee offered to the first 15 sellers to list their property.
This is 50% off the typical commission fee.
The Seller may choose the fee they are offering to the Buyer's Agent.
Why?  We would like feedback of the new concepts we are offering Home Sellers and Buyers.

You will receive all the benefits we typically offer our Sellers and you will have all the advantages of listing with a Top Producing Realtor.

If you are interested, please reply to VIPSalesAssistant@gmail.com or Call 954.951.0932

Craigslist Exposed!

Where Do I Advertise?  Craigslist?  FSBO.com?  ForSaleByOwner.com?   

These are GREAT sites.  For Realtors that is! 

Let me fill you in a secret:   These sites are where Realtors get their leads.  There are even services that bundle the leads and sell them to Realtors with updates and additional information.    And, yes, I buy one of these services.  Craigslist may work for listing rentals and investor homes--you’ve seen the “…ugly houses” ads.   If you've ever been on their website, then you know it’s not user-friendly and a buyer cannot do a search by their parameters. So why would a buyer use this site when they can go a Real Estate site and use it for free.  They can use the services of a Realtor and pay virtually nothing for their Professional time.   And there’s nothing more powerful than the Multiple Listing Service.  It’s hundreds of thousands of homes listed that may be searched and found by area, price and many other parameters.

If you’ve ever listed on Craigslist then you know the frustration--your listing goes from the top and then down 10, 20, 30 listings or more in minutes, until it doesn't get seen the next day.

What about the other FSBO sites?  I’ve always wondered why they would name a site “FSBO” or “For Sale by Owner” if the customer is supposed to be a buyer.  OR is it really?  Take a minute and think about it--their customer is a Seller, but yours is a Buyer.  It’s a great way for these companies to hook a seller then upgrade them to pay a commission anyway, but get very limited service.  I've also wondered if they own the sister companies that sell these leads to Realtors?  If you are currently listed on one of these sites and you’re feeling the frustration, I have a program that will give you up to 100% of your original fee at closing.  

Go To:  www.CashHomeRewards.com/cp/free/

Staging is Critical

Watch this video!

http://kellerwilliams.vzaar.me/925672

Who is Wiser--A Home Buyer or Seller?

ANS:  Buyer
A buyer watches the market--sometimes daily to find out what is new on the market.  They also know your competition.  They get market reports from their Realtor and online websites.   Typically, they will ask their Realtor for a Comparison Market Analysis before making an offer.

Often a seller does not take the time to watch the market, to see what is new on the market or under contract.   A seller should know their competition, and if they are serious about selling, should be in the Top 3 or should I say the next 3 to sell.   Often I ask my sellers if they would like to go on a field trip with me--to see their competition.

You should be getting the same Market Reports that the buyers are getting.  If not, here ya go...

FREE MARKET REPORTS  Go To:   SearchMLS.biz
Be sure to add your area or subdivision.

Got Smart Device?  Go To:    http://app.kw.com/KW1L0B845

My Marketing Business Plan (shh, I don't share this with just anybody!)

Christi Cash, LLC

“Top 50” Services I provide my Sellers from Consult to Closing

1.            Research Comparable Homes on Market (our Competition); What’s Under Contract (what’s Selling at what price points), and Recent Sales (which may be used in Appraisals).

2.            Explain the type of market we’re in—Buyer or Seller—and how that will affect your sale. 

3.            Prepare a Comparative Market Analysis of property and provide current Statistical Analysis and explain positioning your property properly.

4.            Obtain Property and Community information that will help me prepare the listing, advertising and marketing materials.  Such as: What type of improvements have you done? What other features of your home make it attractive to buyers? (Kitchen, flooring, decks, pool, fireplaces, etc.)  How much do you owe on the property?

5.            Determine Market Value and explain the difference between Market and Appraised Value.

6.            Tour of Homes—just like a buyer goes and tours the homes for sale, you will have that same opportunity to assess the competition with Christi .  Know how you stand amongst the competition.  We can do this as  a Live Tour or Tour online.

7.            Provide Staging Brochures and Tips.

8.            Prepare and Stage home for sale. 

9.            Measure rooms for MLS and Buyer Prospects.

10.          Have home professionally photographed.

11.          Virtual Tour and Website shall be professionally prepared.

12.          Electronically submit your Listing to MLS for exposure to over 9,000 active real estate agents in our MLS Service Area and over 200,000 agents and buyers in the US as well as internationally.

13.          Create a Professional, Custom Brochure.

14.          Advertise & Distribute your home’s listing where it is most appropriate for your price point and neighborhood. 

15.          Provide Home Audit to suggest constructive changes to your home to help it sell.

16.          Provide you with Home Showing Helpful Tips to prepare your home for showings.

17.          Gather information to help assess the Seller's needs, timing, motivation and immediate concerns.

18.          Assist in future needs:  Moving tips and recommendations, your next home purchase, or referral to agent outside of Palm Beach County.  I can help you find your next home or apartment.

19.          Gather home information--Deed, a current tax bill, copy of a survey, elevation, and title policy and two sets of keys.

20.          Explain the Seller’s Property Disclosure Statement, which will be presented to the buyer of your home. This is for your legal protection and addresses many of the Buyer’s concerns.

21.          Prepare a Seller’s Net Sheet which will estimate your closing costs.

22.          Enter your information into our state-of-the-art Contact Management System & MLS Auto-notification system to receive updates of comparable homes new of the market, just under contract and sold.

23.          When the professional photography, virtual tour and website are complete, I will submit them to MLS and Realtor.com and affiliates.

24.          Create an additional property document of home features and community.  This shall be attached document in MLS and available in the home for Buyers.

25.          When appropriate, install hi-tech lockbox to allow buyers and their agents to view your home conveniently but does not compromise your family's security.  Additional remarks will be placed in MLS specifying how you want the property to be shown.

26.          Promote your home to top Realtors in the area.  I’ll search the MLS system for Realtors most likely to be working with qualified buyers for your home and personally contact them to provide your home’s information and invite them to preview your home.

27.          Target Market to determine who the most likely buyer is.

28.          Maximize showing potential and install a sign if allowed by HOA.

29.          Prepare the Homeowner's Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing.

30.          Offer VIP Buyer Advantage Program to Buyers including Free Home Warranty, Free Termite Inspection and Free Mortgage Application or Appraisal. 

31.          Monthly Service Reports including your home’s online hits and showing updates.

32.          Log in all home showings to keep record of marketing activity and potential purchasers. Follow up with all the agents who have shown your home for feedback.

33.          MLS and Computer generated Community Market Activity will be set up and sent to you via email as activity occurs in your subdivision.   You should know MORE than the Buyers.

34.          Prequalify all buyers: Avoid wasting your time or mine with unqualified Buyers. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing.

35.          Provide Open Houses with a licensed Realtor at your request.  If you live in a high traffic area, these are not very effective. 

36.          Unparalleled Service--from the most efficient, professional and effective real estate systems and tools in the Palm Beach area with proven results!

37.          I’ve partnered with the #1 Agency in Palm Beach County—Keller Williams Realty  #1 in units sold.

38.          Technology:  IPhone, IPad and Computer with Wi-Fi access 24/7 and Automobile with Office built-in computer and phone connectivity.   Where ever I go, my office goes.  I’m completely mobile.   

39.          Christi Cash is an experienced, and knowledgeable Realtor with over 50 awards, designations and certificates.

40.          Christi Cash & Keller Williams of the Palm Beaches listings are posted on the MLS and KWLS which provides additional exposure to over 900 syndicated sites. 

41.          Christi Cash is a devoted Full-Time REALTOR® and a member of National Association of Realtors, Florida Association of Realtors and the Realtor Association of Palm Beach.  I’m available from Morning til Night.   Typically I’m up at 5 am; expect to get emails from me by 7 am.  Let me prove it! 

42.          Receive Offer (if coming from another agent) and review important details of contract to determine best negotiating position.

43.          Educate & explain all aspects of the Purchase Contract, Disclosures and Addenda, and the Buyer’s Earnest Money, Inspections, Mortgage Requirements, Appraisals.

44.          Christi Cash is a trained Professional Negotiator and will negotiate best price and terms for your particular situation. 

45.          Keller Williams Realty has a professionally trained office staff to process all paperwork and safely keep on file.  We can even provide you with a virtual website where your Contracts and Addenda can be accessed for up to 7 years. 

46.          Coordinate and schedule Appraisal and supply comparable sales if needed to Appraiser.  Schedule Home and Termite Inspections with other REALTOR and handle any concerns and contingencies.

47.          Coordinate Home and Termite Inspections and assist with any problems that may arise relative to your home and the sale.

48.          Review closing statement and documents prior to closing.

49.          Coordinate Walk-thru, the Closing and final Transfer of Home and Keys.

,
50.          Follow-up on all details of closing.    

Did you realize how much there is to do?  Anybody that knows me, knows I'm up at 5 am every morning.  Well some weekends, I sleep in til 8 am.  The early bird catches the worm, but she also gets a lot more done when the rest of the flock is sleeping!

TIP #5 Exposure

Expose-Your Home to the WORLD

It’s the World Wide Web.   Don’t let it be a secret that your home is for sale.  If you are depending on an Open House or a Sign and drive-by, you are marketing to less than 1% of prospects. On the Multiple Listing Service, you are exposing your home to the world.   The more prospects, the more showings; the more showings, the more offers, and that gives you the opportunity to a greater Purchase Price.   Your listing is fed into tens of thousands of other websites.   I’m ecstatic that my listings at Keller Williams Realty are automatically syndicated to more than 900 primary Real Estate sites and get fed into thousands of Realtor websites. They even have their own MLS--KWLS, in addition to using the MLS.

By Christi Cash, Realtor, Keller Williams of the Palm Beaches (561) 351-0912 *  CashChristi@gmail.com

TIP #3 The first Impression may be the most Important

And what is the FIRST Impression?

It has been reported that the first impressions of a home may be the decision making one.   If it’s a home, it starts with the landscaping and the exterior, so don’t be ruled out by a drive-by: Spruce up the yard, add a few flowers, get rid of the weeds, and if your home needs paint, start with the door and jams and keep going if you have the budget.  The prospect may have to wait at your door, so be sure it’s clean of dirt, cobwebs, and mold.   In the case of a condo, it may be the lobby or entrance.  Encourage your Board of Directors and Manager to keep the property neat and update when necessary.  Next, they’re inside your home and standing at the entrance, so make the most of this opportune time.  Here is where they make a VERY important decision.   You know that feeling (a gut feeling).   Go ahead and try it—Stand at your entrance and put yourself in the Buyer’s shoes—would you be excited about this home?   Create a warm and welcome--a place where someone wants to come in (and see more).   If it looks cluttered standing at the entrance, this is the tone you are setting.  

If you live in Palm Beach County or Pinellas County, and would like a complementary walk-thru and suggestions how to make your home, town home or condo, more sell-able, contact Christi Cash at 561.351.0912 or email CashChristi@gmail.com