Property Search

Friday, June 20, 2014

Craigslist Exposed!

Where Do I Advertise?  Craigslist?  FSBO.com?  ForSaleByOwner.com?   


These are GREAT sites.  For Realtors that is! 

Let me fill you in a secret:   These sites are where Realtors get their leads.  There are even services that bundle the leads and sell them to Realtors with updates and additional information.    And, yes, I buy one of these services.  Craigslist may work for listing rentals and investor homes--you’ve seen the “…ugly houses” ads.   If you've ever been on their website, then you know it’s not user-friendly and a buyer cannot do a search by their parameters. So why would a buyer use this site when they can go a Real Estate site and use it for free.  They can use the services of a Realtor and pay virtually nothing for their Professional time.   And there’s nothing more powerful than the Multiple Listing Service.  It’s hundreds of thousands of homes listed that may be searched and found by area, price and many other parameters.

If you’ve ever listed on Craigslist then you know the frustration--your listing goes from the top and then down 10, 20, 30 listings or more in minutes, until it doesn't get seen the next day.

What about the other FSBO sites?  I’ve always wondered why they would name a site “FSBO” or “For Sale by Owner” if the customer is supposed to be a buyer.  OR is it really?  Take a minute and think about it--their customer is a Seller, but yours is a Buyer.  It’s a great way for these companies to hook a seller then upgrade them to pay a commission anyway, but get very limited service.  I've also wondered if they own the sister companies that sell these leads to Realtors?  If you are currently listed on one of these sites and you’re feeling the frustration, I have a program that will give you up to 100% of your original fee at closing.  




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