My Marketing Business Plan (shh, I don't share this with just anybody!)

Christi Cash, LLC

“Top 50” Services I provide my Sellers from Consult to Closing

1.            Research Comparable Homes on Market (our Competition); What’s Under Contract (what’s Selling at what price points), and Recent Sales (which may be used in Appraisals).

2.            Explain the type of market we’re in—Buyer or Seller—and how that will affect your sale. 

3.            Prepare a Comparative Market Analysis of property and provide current Statistical Analysis and explain positioning your property properly.

4.            Obtain Property and Community information that will help me prepare the listing, advertising and marketing materials.  Such as: What type of improvements have you done? What other features of your home make it attractive to buyers? (Kitchen, flooring, decks, pool, fireplaces, etc.)  How much do you owe on the property?

5.            Determine Market Value and explain the difference between Market and Appraised Value.

6.            Tour of Homes—just like a buyer goes and tours the homes for sale, you will have that same opportunity to assess the competition with Christi .  Know how you stand amongst the competition.  We can do this as  a Live Tour or Tour online.

7.            Provide Staging Brochures and Tips.

8.            Prepare and Stage home for sale. 

9.            Measure rooms for MLS and Buyer Prospects.

10.          Have home professionally photographed.

11.          Virtual Tour and Website shall be professionally prepared.

12.          Electronically submit your Listing to MLS for exposure to over 9,000 active real estate agents in our MLS Service Area and over 200,000 agents and buyers in the US as well as internationally.

13.          Create a Professional, Custom Brochure.

14.          Advertise & Distribute your home’s listing where it is most appropriate for your price point and neighborhood. 

15.          Provide Home Audit to suggest constructive changes to your home to help it sell.

16.          Provide you with Home Showing Helpful Tips to prepare your home for showings.

17.          Gather information to help assess the Seller's needs, timing, motivation and immediate concerns.

18.          Assist in future needs:  Moving tips and recommendations, your next home purchase, or referral to agent outside of Palm Beach County.  I can help you find your next home or apartment.

19.          Gather home information--Deed, a current tax bill, copy of a survey, elevation, and title policy and two sets of keys.

20.          Explain the Seller’s Property Disclosure Statement, which will be presented to the buyer of your home. This is for your legal protection and addresses many of the Buyer’s concerns.

21.          Prepare a Seller’s Net Sheet which will estimate your closing costs.

22.          Enter your information into our state-of-the-art Contact Management System & MLS Auto-notification system to receive updates of comparable homes new of the market, just under contract and sold.

23.          When the professional photography, virtual tour and website are complete, I will submit them to MLS and Realtor.com and affiliates.

24.          Create an additional property document of home features and community.  This shall be attached document in MLS and available in the home for Buyers.

25.          When appropriate, install hi-tech lockbox to allow buyers and their agents to view your home conveniently but does not compromise your family's security.  Additional remarks will be placed in MLS specifying how you want the property to be shown.

26.          Promote your home to top Realtors in the area.  I’ll search the MLS system for Realtors most likely to be working with qualified buyers for your home and personally contact them to provide your home’s information and invite them to preview your home.

27.          Target Market to determine who the most likely buyer is.

28.          Maximize showing potential and install a sign if allowed by HOA.

29.          Prepare the Homeowner's Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing.

30.          Offer VIP Buyer Advantage Program to Buyers including Free Home Warranty, Free Termite Inspection and Free Mortgage Application or Appraisal. 

31.          Monthly Service Reports including your home’s online hits and showing updates.

32.          Log in all home showings to keep record of marketing activity and potential purchasers. Follow up with all the agents who have shown your home for feedback.

33.          MLS and Computer generated Community Market Activity will be set up and sent to you via email as activity occurs in your subdivision.   You should know MORE than the Buyers.

34.          Prequalify all buyers: Avoid wasting your time or mine with unqualified Buyers. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing.

35.          Provide Open Houses with a licensed Realtor at your request.  If you live in a high traffic area, these are not very effective. 

36.          Unparalleled Service--from the most efficient, professional and effective real estate systems and tools in the Palm Beach area with proven results!

37.          I’ve partnered with the #1 Agency in Palm Beach County—Keller Williams Realty  #1 in units sold.

38.          Technology:  IPhone, IPad and Computer with Wi-Fi access 24/7 and Automobile with Office built-in computer and phone connectivity.   Where ever I go, my office goes.  I’m completely mobile.   

39.          Christi Cash is an experienced, and knowledgeable Realtor with over 50 awards, designations and certificates.

40.          Christi Cash & Keller Williams of the Palm Beaches listings are posted on the MLS and KWLS which provides additional exposure to over 900 syndicated sites. 

41.          Christi Cash is a devoted Full-Time REALTOR® and a member of National Association of Realtors, Florida Association of Realtors and the Realtor Association of Palm Beach.  I’m available from Morning til Night.   Typically I’m up at 5 am; expect to get emails from me by 7 am.  Let me prove it! 

42.          Receive Offer (if coming from another agent) and review important details of contract to determine best negotiating position.

43.          Educate & explain all aspects of the Purchase Contract, Disclosures and Addenda, and the Buyer’s Earnest Money, Inspections, Mortgage Requirements, Appraisals.

44.          Christi Cash is a trained Professional Negotiator and will negotiate best price and terms for your particular situation. 

45.          Keller Williams Realty has a professionally trained office staff to process all paperwork and safely keep on file.  We can even provide you with a virtual website where your Contracts and Addenda can be accessed for up to 7 years. 

46.          Coordinate and schedule Appraisal and supply comparable sales if needed to Appraiser.  Schedule Home and Termite Inspections with other REALTOR and handle any concerns and contingencies.

47.          Coordinate Home and Termite Inspections and assist with any problems that may arise relative to your home and the sale.

48.          Review closing statement and documents prior to closing.

49.          Coordinate Walk-thru, the Closing and final Transfer of Home and Keys.

,
50.          Follow-up on all details of closing.    

Did you realize how much there is to do?  Anybody that knows me, knows I'm up at 5 am every morning.  Well some weekends, I sleep in til 8 am.  The early bird catches the worm, but she also gets a lot more done when the rest of the flock is sleeping!